AS CONSIDERED & CONSIDERED.BIO
Logos and a little guidance

WHAT'S INSIDE
As Considered: the official [as.] considered lockup and its rounded-square "as." badge.
considered.bio: its own logo, with the "as." mark beside the name.
Each comes in dark ink (#171918) and warm white (#FAF9F6), as SVG and PNG.
The badge is solid ink with warm-white lettering. Its reverse version has
a warm-white badge with ink lettering. Wordmarks have transparent outer
backgrounds, with the badge colour retained.
The shared "as." icon represents As Considered. Keep the considered.bio
name in its logo when identifying considered.bio.

WHICH FILE?
Use SVG for websites, design work and print: it stays sharp at any size.
Use PNG for presentations, social posts and tools that don't accept SVG.
PNG wordmarks are 2,400 pixels wide; icons are 1,024 pixels wide.
All lettering in the SVGs is outlined, so you don't need to install fonts.
Reverse wordmarks need a dark surface; their rounded badge remains warm white.

KEEP IT SIMPLE
Use the dark logo on light backgrounds and the white logo on dark ones.
Choose a quiet area with enough contrast to read every letter.
Leave clear space on every side: at least the height of the "as." letters
in the logo. Keep other text, graphics and edges outside that space.
Keep the original proportions, spacing and punctuation. Don't stretch,
rotate, crop, redraw, add effects or rearrange the parts.
Keep wordmarks at least 140 pixels wide on screen or 30 mm wide in print.
Keep the square icon at least 24 pixels wide on screen or 6 mm in print.
Go larger if the name is hard to read at the final size.

NAMES & LINKS
In writing, use "As Considered" and "considered.bio".
Use the As Considered wordmark for the website-building product or company.
Use the considered.bio logo for the link-in-bio product.
Link As Considered to https://asconsidered.com and considered.bio to
https://considered.bio when the logo is clickable.

USE WITH CARE
Use these logos to identify or discuss the relevant brand accurately.
Don't imply sponsorship, a partnership or endorsement unless agreed.
The logos remain the property of their respective owner; downloading this
kit does not transfer ownership.

OFFICIAL AS CONSIDERED LOCKUP
The as. letters sit inside the supplied rounded-square badge, followed by
considered in the custom inky serif lettering from the approved design. Use the lockup as one piece.
There is no extra as before considered, and no extra full stop after it.
The tile has a 156-unit square with 32-unit corner radii. Do not add another
card, border or background around it. The standalone badge is for avatars,
favicons and compact UI. Keep considered.bio identified by its own name.
Regenerate the website assets and ZIP with npm run brand:generate.

INKY MASTER ARTWORK
The official lockup now matches the approved heavier serif concept.
The badge and outside lettering are real SVG paths, not embedded bitmaps
or a fallback font. The as letter pair is centred independently of the dot.
Production exports derive from as-considered-inky-*-master.svg; keep these
masters together. The legacy Instrument-based considered.bio logo remains
a separate product asset. Do not substitute the old thin As Considered
wordmark or a system font for the outlined inky lettering.
